media career
In a 2009 interview, Khan states that he tends to take an independent approach to the world of film making, noting that he does not "do different things; I try to do it in a different manner. I think every person should follow his/her dream and try and make it possible to create an ability to achieve it backed by its practicality." He has also indicated that he is more interested in the process of film making than in the end result: "For me, the process is more important, more joyful. I would like to have my entire concentration on the process right from the first step. Aamir Khan has a reputation for shunning award ceremonies and not accepting any popular Indian film awards. Though nominated many times, Khan does not attend any Indian film award ceremony as he feels "Indian film awards lack credibility. When asked about the selection procedure and authenticity of popular Indian Film awards, Aamir Khan says,fact is that I have no objections to film awards per se. I just feel that if I don’t value a particular film award, then I won’t attend it either. Apart from the National Film Awards, I don’t see any other award ceremony that I should give value to. My personal experience about these award ceremonies is that I don’t trust them. I have no faith in them so I would prefer to stay away.In 2007, Khan was invited to have a wax imitation of himself put on display at Madame Tussauds in London. However, Khan declined, stating that "It's not important to me... people will see my films if they want to. Also, I cannot deal with so many things, I have bandwidth only or that much.
Television career
Khan made his television debut with his social issue based talk show Satyamev Jayte which started airing on 6 May 2012. Aamir was paid Rs. 30 million rupees per episode to host the Satyamev Jayate, and it makes him the highest paid host in Indian television industry (as on June 2012). Aamir, speaking on a radio channel, said that in view of phenomenal public response he may come up with a second season of the show. The show went live simultaneously on Star Plus, STAR World and national broadcaster Doordarshan on the 11 am Sunday slot in eight languages, being the first to do so in India.Satyamev Jayte opened to positive reviews and feedback from eminent personalities such as social activists, media houses, doctors, film and television personalities. Khan was also praised for his effort.In her review, Ritu Singh of IBN Live stated that, "Aamir Khan deserves an applause for bringing up such a sensitive issue and presenting it in a hard hitting way. The
amount of research Aamir and his team has put into the show was clearly visible with the facts and figures presented. Every aspect of the issue was covered with great diligence." Parmita Uniyal from Hindustan Times praised the content and Khan for steping in to do what journalists are supposed to do – make a difference. The show is a classic example of that.Despite the initial hype and being labelled as the channel's most ambitious project till date, the initial viewership figures were not very encouraging; the show received an average television rating of 2.9 (with a reach of 14.4 million), it was watched by only 20% of TV viewers) in the six metros in its debut episode on 6 May. The rating was far lower than those of most other celebrity-hosted shows at the time.